Initial And Market Entry P - 2389 Words

Implementation 7.1.1 Initial and Market Entry P ases -Technical Development and Market En try Having concluded the initial (trialing phase – the DA project), The three MEs are for ming a new CLIMAWIN company to field enquiries from potential customers around Europe (and later other) markets – as well as for other mutual purposes. All Climawin components are now available for production at batch scale and, with s cale increasing as orders multiply, their costs will become cheaper. Brand development was carried out during the DA project phase and the Climawin b rand is now more known than at the outset as is the concept of and term ventilation window. Further brand development will be pursued ion the next phases with the†¦show more content†¦These would be distributed across Europe and addr ess local markets and conditions so increasing penetration and accelerating sales. This second activity is la rgely a mass production and reselling of stock activity commanding a much higher profit margin than the first. It is envisaged that tightly controlled licencing agreements made with these LPPs ac ross Europe, will ensure continued growth in revenues (though increasingly from technology rath profit margins. r than wind ows and thus higher Further expansion after additional investment, whether by a large investor or by IPO, may be considered later. The option at this point of partnering with a larger manufacturer who has broader routes to larger markets will also be considered at this time. 7.1.3 Revenue and Profits Sales and margins (profits) are projected as follows: 2017 2018 Year 1 Year 2 Year 4 Year 6 Ye ar 8 Year 10 Revenue â‚ ¬400,000 â‚ ¬120,000 â‚ ¬2,500,000 â‚ ¬6,300,000 â‚ ¬1 0,050,000 â‚ ¬15,250,000 Costs â‚ ¬325,000 â‚ ¬86,7000 â‚ ¬1,750,000 â‚ ¬4,095,000 â‚ ¬ 6,231,000 â‚ ¬4,575,000 CW Sales â‚ ¬400,000 â‚ ¬120,000 â‚ ¬1,900,000 â‚ ¬4,500,000 â‚ ¬6 ,250,000 â‚ ¬7,000,000 Component Sales (LPPs) â‚ ¬ 600,000 â‚ ¬1,800,000 â‚ ¬ 3,800,000 â‚ ¬8,250,000 Gross Profits â‚ ¬75,000 â‚ ¬33,300 â‚ ¬ 750,000 â‚ ¬2,205,000 â‚ ¬3 ,819,000 â‚ ¬10,675,000 Jobs 2 8 10 20 30 44 The above table illustrates the sales, costs and gross profits in years 1 t 10. It illustrrates the gradual shift from an emphasis on sales of (lower profit) CWs in the early years to (higher

Alexander The Great, King Of Macedon - 1176 Words

Names can come in all shapes and sizes. Just by taking a gander at our names, we can view into a window to the past. Last names are the utmost important part of anyone’s name, since it is past done from generation to generation. All throughout time and across the world countless names have changed the way they are spelled and ultimately changed their meanings. Our names, nicknames, and why we were named what we were, are just a few ways that shape are uniqueness. Originating from the Greek name Alexandros, Alexander signified shielding men from the Greek word alexo, which implies to guard. Help and the Greek word aner, which implies man. The name Alexander additionally has a place with a legend of Paris in Greek mythology and has a place with a few characters in the New Testament. Indeed, even know with all these Alexander s, the greatest one was Alexander the Great, King of Macedon. Alexander the Great name spread all through Europe because of his extraordinary influence and cash. Lords of Scotland, Yugoslavia and Poland, eight popes, and even Russian heads have all utilized the name Alexander. This name is likewise positioned eighth in America for ubiquity. (Campbell) Adam, both an assignment for mankind and the correct name of the primary human. In Hebrew, the shade of red lies behind the root of Adam. The name Adam implies Acre Man, since the word for arce was refined from producing agricultural crops, the name Adam implies Produce. Red man, is another intendingShow MoreRelatedAlexander The Great Of The King Of Macedon3961 Words   |  16 PagesAlexander the Great embarked from Greece in 334 BC never to return to his homeland. He established an empire which not only spanned Europe and Asia but also united them. The extent to which Alexander’s life agrees with the statement is dependent on the definitions of a ‘Greek Crusader’ and ‘Persian King’. The Greeks (except Sparta) had abolished their kingdoms and replaced them with the democratic city states. Consequently, the concept of ‘kings’ and what it meant to be ‘Greek’ had become estrangedRead MoreAlexander The Great, King Of Macedon1130 Words   |  5 Pagesunique. Coming from the Greek name Alexandros, Alexander meant â€Å"defending men† from the Greek alexo, â€Å"to defend. Help† and aner, â€Å"man†. The name Alexander also belongs to a hero of Paris in Greek mythology and belongs to several characters in the New Testament. Even know with all these Alexander’s, the biggest one was Alexander the Great, King of Macedon. Alexander the Great name spreaded all throughout Europe because of his great power and money. Kings of Scotland, Yugoslavia and Poland, eight popesRead MoreThe King Of Ancient Greek Kingdom Of Macedon Alexander The Great1690 Words   |  7 PagesFrom the king of Ancient Greek kingdom of Macedon Alexander the Great, Through every generation of the human race there has been a constant war, a war with fear. Those who have the courage to conquer it are made free and those who are conquered by it are made to suffer until they have the courage to defeat it, or death takes them. Alexander the Great was b orn in Pella on July 20, 356 B.C. His parents were king Philip II of Macedon and Queen Olympia, daughter of King Neoptolemus. He was raisedRead MoreAlexander the Great is known as one of the most significant and most influential historical figures1000 Words   |  4 PagesAlexander the Great is known as one of the most significant and most influential historical figures of all time. Alexander the Great accomplished more than any other known military figure in ancient history, by conquering the entire Persian Empire and extending his own empire into India, he was without a doubt the most successful military figure in ancient history. There has never been a military leader that has accomplished so much, in only approximately 32 years. Alexander II of Macedon wasRead MoreWhat Made Alexander of Macedon Known as Alexander the Great?1114 Words   |  5 PagesWhy Alexander of Macedon is called â€Å"Alexander the great† and most successfully man in conquering the world known kingdoms? The answer is easy forward. Even though today after twenty-three centuries no man has accomplished like Alexander did. Alexander the Great, the king of Macedonia is one of the greatest military Intelligence of all times. Alexander was born in 356 BC in Pella, the ancient capital of Macedonia. He was son of Philip, King of Macedonia, and Olympias, the princess of neighboring EpirusRead MoreAlexander The Great : Why Is Alexander Considered Great?1669 Words   |  7 PagesALEXANDER THE GREAT Why is alexander considered great? Alexander III of Macedon or commonly known as Alexander the Great was the conqueror and king of the Persian Empire which is the Ancient Greek kingdom of Macedon. He was born on the 20/21st July 356 BC in Pella, the ancient capital of Macedonia. While in reign from 336 to 323 B.C, he united the Greek city-states and led the Corinthian League. He also became the king of Persia, Babylon and Asia as well as created Macedonian colonies in the regionRead MoreEssay on Alexander The Great1620 Words   |  7 Pages Few historical figures stand out in the same degree as that of Alexander the Great. He was a warrior by 16, a commander at age 18, and was crowned King of Macedon by the time he was 20 years old. He did things in his lifetime that others could only dream about. Alexander single-handedly changed the nature of the ancient world in just over a decade. There were many attributes that made Alexander â€Å"Great.† He was a brilliant strategist and an inspired leader; he led by example and was a conquerorRead MoreAlexander The Second Of Macedon Essay1530 Words   |  7 PagesAlexander the Third of Macedon, commonly referred to as Alexander the Great, was king of the Ancient Macedon a Greek kingdom upon his father s death in 336 BCE. Alexander was born the son of King Philip of Macedon in the Greek city of Pella in 356 BCE. He succeeded his father and took reins of Macedon at age twenty. Alexander spent a large majority of his ruling years on an military campaign through Asia a nd northeast Africa. By 326 BCE at the age of thirty he lead one of the largest empires ofRead MoreAlexander The Great Of Alexander IIi Of Macedon1119 Words   |  5 PagesAlexander The Great Alexander III of Macedon Riding Bucephalus Into Battle Alexander III of Macedon or Alexander The Great was born on 20/21 July 356 BC in Pella, Macedon. He was the son of the king of Macedon. Alexander was many things, he was a prince, a king, a general, and much more. Alexander’s father was the King of Macedon, Philip II and his mother was his father’s fourth wife, Olympias, she was the daughter of Neoptolemus I, the king of Epirus. When Alexander was very young he was raisedRead MoreAlexander: Truly Great Essay1433 Words   |  6 PagesAlexander, son of King Philip II of Macedon, is known as Alexander the Great. However, was he truly great? One may look at his many accomplishments to decide if he deserves the title. Sometimes character is the test of determining if a man is great. Alexander meets both standards with his philosophic background, conquering abilities, victories in battle, and outstanding accomplishments; therefore, he truly meets his title as Alexander the Great Alexander was born in 356 B.C. to King Philip II f

Business and Starbucks Marketing Analysis †MyAssignmenthelp.com

Question: Discuss about the Business and Starbucks Marketing Analysis. Answer: Introduction The main purpose of this report is to conduct a marketing research and marketing opportunity that will help assess the future demand and potential of medium roast level coffee in Australia. For most people, a good morning begins with a good cup of coffee. It does not matter the type or blend- just good coffee. Also, coffee is incorporated into different daily rituals. This drink is enjoyable and enticing at the same time seductive. Most brands offering coffee just do it for the sake of making profits. Clearly, it seems that no one understands what consumers are looking for when making purchases. Many say that taste and trends changes with time and that in the contemporary world, selling coffee is not just about taste, but also comfort, class, and culture. Aside from these factors, there are also other emotional and psychological reasons that make coffee loved. What attracts Australians to coffee is its novelty. A decade ago, not so many cafes served espresso (based coffee like Lattes or Cappuccinos). It is only after big companies like Starbucks started serving espresso that other cafes started doing so. Consequently, such type of coffee blend came to be common in most stores in Australia. The medium roast level is identical to the Full City+. Looking at the beans used to make this roast, one can notice large chips missing. This is an indication that the coffee was roasted perfectly during g the second crack stage (Nichols, 2011). Also, the beans look oily and because of this, the oil will become stale and rancid faster (SBUX, 2011). This roast level is gotten in between the normal roast and French roast, also known as espresso, that leads to more of the oils coming out of the coffee bean and caramelizing hence giving a slightly bitter taste. (AMP, 2013). Other blends of coffee served in Australia, including the dark roast level which uses extremely dark beans with burnt oils coat. It is thought to be strongest in terms of flavor. Many people also describe it as being flatter compared to the blonde or medium roast (Wilson, 2014). The dark roast level is said to be preferred by Americans. The latter believe that this roast level of coffee is the cool and correct way to drink coffee (SBUX, 2011). Nonetheless, preference is determined purely by a persons taste buds. And judging by the Australian culture of taking coffee, it would only be far to introduce a blend that is roasted perfectly. Many people, especially those not accustomed to purchasing coffee from big restaurants, wonder if the coffee there is of superior quality and how the companies make it addictive. Contrary to the common belief that it is of high quality, the answers to these two questions are related to emotional and psychological factors in a buyer (Corones, 2014). Experts explain that people make purchases emotionally then justify them rationally (Gruyter, 2015). This answers the question of quality. It turns out that coffee served in international restaurants, like Starbucks, is not any way of a higher quality. In fact, many people do not see quality as really important when buying coffee. From the research on the culture of coffee in Australia, it was established that there are three main factors that make the coffee experience at soothing to the soul. The actual buying experience is motivating and ensures that the customer always comes back for more (Hair, 2013). This explains why, in Starbucks stores, there is a good atmosphere, soft background music, nice aromas and warm baristas (Panmore, 2015). The experience is made better by the different names given to the drinks. For example, a simple black coffee is named Pike Place blend venti (Panmore, 2015). The unique names, coffee ordering processes, and rites make the customers interested in the coffee and comfortable being part of that experience. Meaning, if this product is to make an impact on the market, there should be innovations in customer experience factors to attract buyers. The second factor that makes the coffee experience unique in Australia is a personal reward. Psychologists state that Starbucks continues to prosper because of the personal feeling to reward self (Gruyter, 2015). Before one embarks on work, it is important to grab a cup of coffee to motivate self. Also, after a tiring day, it is only fair to relax with another cup of coffee (Panmore, 2015). This trend ensures that customers are always seeking the services of cafes. Behavioral psychologists also say that our brains convince us into feeling good about something when we believe they are better (Panmore, 2015). Therefore, even if the coffee medium roasted coffee is of an average quality, we still believe that it is of high quality because of the brand, experience and the belief that it is the best. Familiarity also makes coffee preferred. It is mainly achieved through effective branding and positioning. There are so many coffee brands in the world, even within the local areas we reside in. It is impossible to decide on one, especially when in a hurry. For example, because McDonald's is known all over hence going to a new city is less frightening because one knows that McDonalds meals are good (AMP, 2013). Meaning, medium roasted level can perform better if introduced to big brands with large customer reach and already installed customer loyalty. Marketing Research Techniques As a company, it is important to do a PESTEL analysis so as to understand the environment you are operating in well enough. PESTEL analysis normally gives one an overview of the whole situation a business is in. In short, it is the birds eye view of the stimulus and the scenarios that cover the business. PESTEL denotes the factors that affect the marker in various ways and change the strategies made. In this section, the report provides a PESTEL analysis for medium roast level coffee in Australia. The main political factor facing the introduction of medium roast level coffee is sourcing of raw materials. This has sparked a heated debate, especially among politicians in the country and from the source countries. Therefore, the company has to abide by the sourcing strategies through upholding the Fairtrade policies and practices (Magrach, 2015). Similarly, regional integration is a trend that presents an opportunity for the market of medium roast level coffee to grow through ensuring that the consumer can afford the product (Winograd, 2013). The product is expected to perform well because of the high growth rate of Australia and declining employment rates. Other economic factors affecting the companys operations are the taxation levels and the economic environment in a particular country. One of the socio-cultural factors that could affect the performance of the introduction of medium roast level coffee is globalization. This has been increased by the internet and the media leading to the spread of western cultures in other countries (SBUX, 2011). Therefore, it might only auger well with people who subscribe to European culture (Wong, 2016). Other social-cultural factors are the increasing health concerns related to caffeine and sugar levels change, and the patterns of family and work leading to a change in consumer values and preferences. The product is at an advantaged position in enjoying the mobile wave. Through partnering with the Apple Company, the company has managed to bring app based discount coupons .This will help drive the mobile wave smoothly (Nichols, 2011). Also, through the introduction of Wi-Fi capabilities and mobile payments in stores, payment could be made easy. These factors add value to the general customer experience. To continue holding the consumers trust, the company should prioritize business practices activists and international advocacy. Under this category, medium roast level coffee has the opportunity of business sustainability trend, growing popular support for responsible sourcing of coffee and the increasing need for environmentally friendly products (Magrach, 2015). Legal factors In providing the medium roast level coffee must address product safety regulations in its macro-environment. It should satisfy the product safety regulations and regulations on ingredients from genetically modified organisms (GMO) (Winograd, 2013) The PESTEL analysis above shows that most of the external factors in the coffees macro-environment present opportunities to the company. However, it should be noted that the threats presented are serious and should be addressed so as to promote the company long-term prospects. In this section, the report provides a SWOT analysis based on the medium roast level market research. It indicates that there is a gap in the coffee market in Australia. People need coffee made to fit their culture. The SWOT analysis is summarized in the following table. Internal Strengths Weaknesses The company has created a strong market position and global recognition Selling high-quality coffee that cannot be found anywhere else Aesthetic appeal of the stores makes their customers feel comfortable and at home Ability to incorporate technology and mobile services in the business has made it stand out from others in the industry Relatively expensive Dependent on conditions in source countries Dependent on coffee culture thus it may not be accepted in foreign countries External Opportunities Threats Room for expansion in the emerging market It can be sold through retail operations Technological advances for the company. Through working with Square, a mobile payments app that is integrated with its the companys app. Economic uncertainty Entry of competitors with cheaper prices Changing consumer tastes and lifestyle choices Volatility in the global coffee market Market Summary and Demand assessment The coffee industry continues to expand in spite of the increase in costs. For example, in January 2009, the price of coffee was 108.39 U.S. cents per lb, by December 2010; the price had increased to 184.26 U.S. cents per lb (Gruyter, 2015). Also, in the last two years, there has been a 200% increase in the price of coffee (Gruyter, 2015). This increase has occurred not only in terms of prices but also the supply chain and the high cost of living experienced all over the world today. Therefore, the introduction of medium roast level coffee adds to the already available coffee blends in Australia. This is justified by the increase in demand for coffee with a different taste. Also, the country has become home to many foreigners. Having multiple blends will give them a choice range depending on individual culture and preference (Magrach, 2015). Further, not many restaurants sell medium roast level coffee. Most prefer dark and blonde roast level coffee. Meaning, the product will enjoy less competition. The following is a description of the marketing mix, 4Ps, to be utilized in making people aware of medium roast level coffee: Product: Medium roast level coffee is made from beans that look oily and because of this, the oil becomes stale and rancid faster. This roast level is gotten in between the normal roast and French roast, also known as espresso, that leads to more of the oils coming out of the coffee bean and caramelizing hence giving a slightly bitter taste. Price: Medium roast level coffee will be slightly more expensive than the ordinary. This is because it takes longer to prepare and needs more ingredients. Therefore, it is expected that it will buy at $205. 24 cents per lb. Place: Being an island continent surrounded by the Southern, Pacific and the Indian Ocean, Australia receives many visitors for both business and tourism. Therefore, medium roast level coffee has a large group of potential customers. Promotion: To create awareness on this product, promotion strategies like TV ads, social media marketing and establishing partnerships with big companies can be helpful. Although expensive, they are effective in inducing purchase. Conclusion The following provided results of a marketing research on medium roast level coffee. Most Australians are accustomed to blonde and dark roast level coffee. On the other hand, medium roast level coffee is common among foreigners living in the country. This provided an opportunity to ensure that consumers get to have a wide range of blends to choose from. From the study, it was clear that coffee consumers in Australia prefer a particular blend because of its taste, his/her culture and the buying experience. Similarly, this study provided two marketing research techniques: SWOT and PESTEL analysis. These helped in forecasting the performance of medium roast level coffee in Australia. Thus, the study concluded that medium roast level coffee has a huge potential in the Australian coffee market. References AMP. (2013). Supply Chain Management. Wall Street journal , 172-195. Corones, S. (2014). The Competition law in Australia. Thomson Reuters Australia. Crawford, H. J., Gregory, G. D. (2015). Humorous advertising that travels: A review and call for research. Journal of Business Research, 569-577. Gruyter, D. (2015). Starbucks Marketing Analysis. Journal of Case Research in Business and Economics, 220-253. Hair, J. (2013). Essentials of business research. ME Sharpe. Magrach, A. (2015). Climate and Pest-Driven Geographic Shifts in Global Coffee. Plosone Journals, 7-25. Murphy, P. (2011, January 26). Brazil could be world No. 1 coffee drinker by 2012. Retrieved December 21, 2016, from Business Financial News, Breaking US International News | Reuters.com : https://www.com Nichols, M. (2011, March 10). Reuters.com. Retrieved December 15, 2016, from China and Russia drive growth in world's billionaires.: https://www.reuters.com Panmore. (2015). Starbucks Coffee SWOT Analysis. Panmore Institute, 25-52. SBUX. (2011, January 30). Starbucks Corporation Stocks. Retrieved December 20, 2016, from Yahoo!Finance: https://www.finance.yahoo.com Touboulic, A. (2016). Sustainable purchasing and supply. Journal of Marketing Channels, 85-87. Truong, V. (2015). Social marketing quarterly. Elsevier, 230-248. Warren-Myers, G. (2016). Sustainability evolution in the Australian property market: Examining valuers comprehension, knowledge and value. Journal of property investment and finance, 578-601. Wilson, J. (2014). Essentials of business research: A guide to doing your research project. Sage. Winograd, D. (2013, August 23). Skip Starbucks. Retrieved 12 January, 2017, from Huffington Post: https://www.huffigtonpost.com Wong, P. (2016). The drivers of overseas investment in the Australian residentisl property market. RMIT University.

Management Accounting Personal Audit Assurance

Question: Describe about the Management Accounting for Personal Audit Assurance. Answer: Group Description: A group is involved to solve routine accounting problems where theoretical and practical accounting knowledge have been implemented by the group members. There are 20 members are involved in the group. People associated with this team have delivered their duties for accomplishing the individual duties. My role I have been involved in the audit assurance team since the last 3 months. Here I gathered knowledge that working in team is about trying to cooperate using their individual skills and providing a constructive feedback, despite any personal conflict between individuals (Grunig 2013). In other words the sum of the efforts undertaken by each team individual for the accomplishment of the objectives of the individual is called team work. Thus my role is to meet the single set of goals for coordinating not only for the aligning the individual thought process, but the building of the team communication. During this process, I realized that the teamwork needs to hold a collective accountability with a common purpose through which members develop mutual relationships and increases team functionalities as well. Role of others: The best part about those individual accountabilities is delivered in a synchronized manner (Armstead et al. 2016). To solve the routine accounting problems, the team delivers diverse field of finance which includes a comprehensive assistance of auditing and assurance, economics, the system of management information, handling of corporation and taxation laws and so on. Thus, individuals within a group can take on various roles in determination of management accounting problems such as task-related roles, maintenance-related roles, defensive roles and some group members are associated for dysfunctional roles. Group stages: During the management accounting course, I came across a group where the team consisting with different skill sets of people. British psychologist Dr Meredith Belbin was defined the role of the team as a tendency to behave, contribute and interrelate with others in a particular way. His Team role theory emphasized individual behavior and its influence on the success of the team. The team has perfectly given importance in measuring preferred behavior when working within a team. While handling the task related role, the associated members of the team has given emphasized behavioral attributes of the team members. The underlying idea has been followed to understand the behavioral strengths and allowable weaknesses and hence use them to best effect (Goetsch and Davis 2014). As the model suggests people-oriented roles have successfully conveyed with the perfect combination of co-ordination, teamwork and the investigation of the resources. By utilized the idea perfectly, the concerned group has performed several task-related functions such as members segregation, explanation for handle the reporting the group. In addition, the assigned members are evaluated the performances, both for the perspective of individuals and others. This provides the base from which the firm can follow a steady approach to build effective team-based system of the management. Conflict in group and resolve mechanism: In an increasing rising complex and information rich world, I found the value of collaboration is growing in significance for effective team management. In this context, I realized that the team communication is the vital aspect for the work engagement and satisfactions that meets the social, environmental needs of individuals and the group. Thus, an improved interpersonal communication has generated more energy to finish the task. While evaluating the performances of the team, I realized that when the performance of limited-discussion team has been compared with free-discussion team, outcomes have been mixed, with higher quality decisions made by both restricted discussion team and interacting team. Thus, it reduces the operational gap with the help of an effective communication. While handling the daily issues related to accounting, the team involved in more initiation of processes or finding new ways to view the problems in different perspectives. In this connection, I observed th at communication has played a large role by keeping the group together. In other words, maintenance related functions in a group needs smooth communication between team members and clients (Binder 2016). To facilitate the maintenance related jobs, team communication helps in advisory, counseling services. I further found that communication has largely contributed in harmonizing relationships by working to avoid conflict between the group members. Indirectly, team communication helps to reduce tension during the establishment of coordination between different accounting roles. Leadership and decision making in the group: The team leader is involved in several activities like team organization, coordination and communicational activities (Dozier, Grunig and Grunig 2013). During the process, I realized that the operating structure of the team is directly influence the teams performance. During the measurement of the team performances, there are two parameters have been identified for ensuring an effective work tem performances: an effective communication system to manage the interactions and a synchronized and integrated team operations from the different levels. In both perspectives, the team can be benefited if they follows the Team communication model for perfectly manage the process of communication. Ways to improve group experience: As I realized that a successful management culminates from the effective use of the communication. To being an effective leader of the team, it is need to be conveyed thoughts, feelings and information regularly with all the team members. References: Armstead, C., Bierman, D., Bradshaw, P., Martin, T. and Wright, K., 2016. Groups vs. Teams: Which One Are You Leading?.Nurse Leader,14(3), pp.179-182. Binder, J., 2016.Global project management: communication, collaboration and management across borders. CRC Press. Dozier, D.M., Grunig, L.A. and Grunig, J.E., 2013.Manager's guide to excellence in public relations and communication management. Routledge. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. pearson. Grunig, J.E., 2013.Excellence in public relations and communication management. Routledge.